Video is exploding on the Internet and quickly becoming an essential marketing element. I don't know if this is just because people are too lazy to read, the quality of video content has risen, or we aren't watching as much TV as we used to and need that motion picture fix, but according to Digital Sherpa's long list of reasons why video production can't be ignored, here are seven points that stand out:
1. Videos Increase People’s Understanding Of Your Product Or Service by 74%.
2. YouTube Is The Number Two Search Engine In The World.
3. 75% Of Users Visit The Marketer’s Website After Viewing A Video.
4. Website Visitors Are 64% More Likely To Buy A Product On An Online Retail Site After Watching A Video.
5. Click-Through Rates Increase 2-3 Times When Marketers Include A Video In An Email.
6. Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video.
7. 90% Of User Say That Seeing A Video About A Product Is Helpful In The Decision Process.